Whether you’re styling your course for the first time or it’s time for a refresh, the best place to start when it comes to making the decisions that will drive your overall course styling is with what you already know about your students.
Chances are you’ve already done plenty of research on your students. You’ve probably studied their demographics, their pain points, their goals, their fears and their desires.
You’ve likely been talking to potential students for a little while now too and as you might know, course styling is just another form of communication in which you are going to use colors, images and fonts to reach them.
The upfront research that you did to validate the idea for your course and the communication you’ve had with your potential students up until now will prove to be invaluable to you as you take on the task of styling your course.
But before you get started…
I want you to make sure you have the answers to these four questions:
01 | Who are my students?
What is their age, gender, industry, but also, what does their life actually look like?
This is going to help you decide WHO you are speaking to with your styling choices. This is a great opportunity to let your students know you understand them.
02 | What do my students need from me?
What are their goals, desires, motivations? And how can I help them with this?
This is going to give you a better idea of the atmosphere that you are trying to create with your styling choices.
03 | What might my students struggle with?
What are their hang-ups, challenges, obstacles, fears? What is holding them back?
Understanding what your students’ might struggle with could help you identify areas within your course where your style choices could potentially make things clearer or more manageable.
04 | What do my students need to succeed?
What mindset and motivation will they need to keep pushing forward and make it over the finish line?
Your course content will likely address the information, tools and resources they need, but dig deeper, and consider how your style choices can inspire or motivate your students to achieve their desired transformation.
Once you’ve figured these things out about your students, your search for the right colors, fonts and images to communicate with your students in a meaningful way, becomes a lot easier.
Looking for one-on-one help with your course styling?! I’d love to be of service.
CLICK HERE to tell me more about the kind of help you’re looking for!
